Making the Most of Your Advertising Budget
Importance of advertising budget
If you want to get the most out of your advertising budget, it's important to understand the role of video in advertising. Using videos can significantly increase engagement and conversion rates. According to a study by WordStream, including a video on your landing page can increase conversion rates by up to 80%. Additionally, videos can help you effectively convey your message and create a lasting impression on your audience. With the growing popularity of video content, allocating a significant portion of your advertising budget to video production and promotion can yield substantial returns on investment.